If you think adding an extra layer of makeup will make you look extra desirable, you might want to think again.
A study published in the Quarterly Journal of Experimental Psychology found that women who decide to wear a “full face” of makeup to make themselves more attractive might be achieving just the opposite result.
Researchers at Bangor University and Aberdeen University in the United Kingdom gave 44 women “a range of best-selling” foundation, lipstick, blush and mascara products and told them to put on makeup like they were preparing for a night on the town. The women were photographed with freshly scrubbed faces and also after they had put on makeup. The researchers then altered the photographs so they had 21 images of the women wearing various amounts of makeup. They showed the altered images to 44 Bangor University students, who were instructed to select the photo they thought was most attractive, the photo they thought women would like best and the photo men would like best.
It turns out that women and men alike favored the images of the models wearing 40% less makeup than they initially put on. Another intriguing finding: each participant assumed men would like the models with more makeup on than the women would, but in reality the women were the ones who liked the images of the models wearing slightly more makeup.
The researchers said the results “suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others.”
We all have the desire to be desirable, but instead of layering on the makeup, our focus should be on achieving a healthy, natural complexion. The “foundation” for great skin starts with the right skincare products to address your skin concerns. By identifying your primary skin concerns and incorporating clinically proven skincare products and healthy habits into your daily routine, you can feel confident with “less” face and look as good as you feel today and every day.
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