Network Marketing is being taught in more than 200 colleges including Harvard Business School. After extensive research into the network marketing industry, Harvard Business School developed three criteria that a network marketing company must meet in order to make it a most desirable opportunity.
1. The company should be at least 18 months old, as 90% of all network marketing companies that fail do so in the first 18 months.
(We are 3 years old)
2. The company should have a product which is unique and highly consumable. Unique in this case means that you have an exclusive product that can only be purchased from your company’s distributors. Having a product that is highly consumable means repeated sales, thereby guaranteeing customers loyalty versus a one time sale and having to locate new customers.
(ours is consumable)
3. It needs to be a “ground floor” opportunity. Harvard Business School suggests that in order for the opportunity to qualify as “ground floor” the number of existing active distributors should be less than ½ of 1% of the population (300 million in the United States) in the country where this network marketing company exists. In the United States this figure is equal to 1.5 million people. Harvard Business School also stated that if there were less than 500,000 people involved, you would be on the cutting edge of a great opportunity. If the company has less than 100,000 distributors, Harvard Business School considers it to be a once in a lifetime opportunity.
(Rodan +Fields has 10,000)