Do men really care whether their appearance is described as rugged and outdoorsy or worn,  tired and haggard? Yes, more and more men really do care.

Our fathers and men of  as little as a generation ago never ventured into the world of skincare beyond using a bar of soap. Today’s men are more than likely willing to sneak a dollop of eye cream or a scoop of micro-dermabrasion paste  from their wife or girlfriend’s treasure supply. But let’s face it, compared to women, men still have a long way to go before fully embracing the “metrosexual man” within.  And perhaps this is because there has been less pressure in the past for men to look youthful.  That notion however, is beginning to change, socially as well as medically.

Jane Fonda said it best: “Women are not forgiven for aging.  Bob Redford’s lines of distinction are my old age wrinkles.”

While the wrinkle on a man’s face might be “distinguished,” the cause can be dangerous… lethal in fact.  According to the Skin Cancer Foundation, the majority of people diagnosed with melanoma are men over the age of 50, and that risk continues to increase with every decade. And, they also found that men over the age of 40 have the highest annual exposure to UV rays. Not surprising considering most men are not diligent daily sunscreen users.

Stay tuned, “metrosexual men”, to learn tips and advice for protecting the health of your skin.

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