by Debi G | Oct 16, 2009
Dr. Katie Rodan and Dr. Kathy Fields are Stanford-trained practicing dermatologists and co-developers of Rodan + Fields® Dermatologists and world-renowned Proactiv® Solution*. Astute businesswomen, accomplished doctors and successful entrepreneurs, Dr. Rodan and Dr. Fields have touched the lives of more than 10 million people with their targeted skincare solutions. In fact, in 2003 they received the prestigious Cosmetic Executive Women’s Award for “changing the direction of the industry” with the success of Proactiv Solution.
Having met as young residents fresh out of medical school, Dr. Rodan and Dr. Fields took their dream of educating the public about common dermatologic conditions a step further by making dermatology advice-based treatment and therapeutic solutions available to everyone. In the process, this powerful team revolutionized the skincare industry.
Rodan + Fields Dermatologists, developed in 2002 by the Doctors, is at the forefront of clinical skincare, merging effective over-the-counter medicines with active cosmetics to provide real and visible results. Committed to bringing dermatology to the home, the brand offers solutions for everyday skin issues, including acne, sun damage, wrinkles and sensitive skin, targeting them with dedicated regimens designed to take the guesswork out of skin treatment. Each regimen consists of a step-by-step Multi-Med® Therapy system addressing all aspects of a skin condition.
As co-founders of Rodan + Fields, Dr. Rodan and Dr. Fields are the creative force behind the brand and intimately involved in all aspects of the company. They directly oversee the creation and development of products, brand imaging and conceptual design, as well as the implementation of brand initiatives. As dynamic speakers and inspirational leaders, they serve as the “face” and “voice” of Rodan + Fields.
Both doctors are Fellows of the American Academy of Dermatology and members of numerous medical societies, including the American Society of Dermatologic Surgery and the California Medical Association. In 2002 they co-authored their first book “UNBLEMISHED”, a revolutionary guide and 30-day program for treating acne—a complicated and stigmatizing condition. They are frequent contributors to medical journals on breakthrough technology, as well as invited speakers to dermatology conferences.
Dr. Rodan and Dr. Fields have been featured on national and local TV and radio shows, including ABC’s The View and Later Today. They are frequently quoted as leading experts on skin in the country’s most popular magazines and newspapers including Allure, Harper’s Bazaar, Glamour, People, Vogue and Prevention.
Dr. Katie Rodan is an adjunct Clinical Associate Professor of Dermatology at Stanford University School of Medicine. She completed her dermatology residency at Stanford, which included a year as an NIH clinical research fellow and another year as Chief Resident. She received her B.A. in history from the University of Virginia and her medical degree from the University of Southern California School of Medicine in Los Angeles. She is intimately involved with The Bessie Pregerson Child Care Center, The Head-Royce School’s Heads Up Summer Program and Larkin Street Youth Services – California-based programs that help underprivileged children. An avid hiker, skier and food enthusiast, Dr. Rodan lives in the San Francisco Bay area with her husband and two daughters.
Dr. Kathy Fields is an Assistant Clinical Professor of Dermatology at UC San Francisco. She received her B.S. in neurobiological chemistry from the University of Florida, her medical degree from the University of Miami School of Medicine and completed her dermatologic residency at Stanford University Medical Center. She is passionate about her community and dedicates time to various school activities and local volunteer organizations. A life-long athlete, Dr. Fields’ hobbies include skiing, swimming and scuba diving. She lives in the San Francisco Bay area with her husband and two children.
* Proactiv® Solution is a registered trademark of Guthy-Renker.Prevention.
For more information, contact Debi Granite at debgranite@bellsouth.net or 615-332-9995
by Debi G | Oct 15, 2009
Launched in 2002 by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D.,
Rodan + Fields® Dermatologists is at the forefront of clinical skincare—merging effective over-the-counter medicines with active cosmetics to provide real and visible results. The line provides solutions for specific skin concerns, targeting them with individually packaged, dedicated regimens designed to take the guesswork out of caring for the most common skincare challenges. It’s a simple yet effective problem/solution approach to the skin.
Bringing the Doctor’s Office to the Home:
As practicing dermatologists, Dr. Fields and Dr. Rodan witnessed the emotional scars that such common skin conditions as acne, hyperpigmentation, wrinkles and sensitive skin can cause. To treat these conditions and to eliminate the confusion caused by an overabundance of both advice and products available today, the Doctors developed targeted, easy-to-use regimens consisting of step-by-step systems that include specific, over-the-counter medications to address each aspect of these skin conditions. In doing so, they brought medical care out of the doctor’s office and into the home.
And in 2008 Rodan + Fields took that personal approach one step further as they entered the direct selling industry. Building upon its special and direct connection with its customers, this channel of distribution allows the brand the opportunity to preserve many of the elements of the patient/doctor relationship and more directly reach its customers.
The Rodan + Fields Points of Difference:
From problem identification and effective dermatology-based treatment solutions to professional follow-up and support, Rodan + Fields brings the doctor’s office straight to the home. What sets them apart?
– Real Solutions to Common Skincare Concerns: The Rodan + Fields skincare products are packaged in easy to understand and use regimens that target a customer’s specific skincare concern. The results are powerful.
– A Whole Face Approach: Spot treatments alone just mask a problem, not solve it. Therefore, the Rodan + Fields regimens are comprised of a series of products that treat the whole face and not just an isolated problem.
– Real Medicine for Real Results: Because no single medicine can effectively reverse complex skin problems, the regimens contain multiple products which combine the power of real medicines with elegant skincare ingredients to help women and men achieve radiant, healthy skin.
– Dermatologist-Created: As practicing dermatologists with over 40 years of combined clinical experience, Dr. Katie Rodan and Dr. Kathy Fields have helped tens of thousands of patients address skincare concerns.
The Rodan + Fields line offers the best solutions straight from the doctor’s office.
– Dermatologic Skincare That Goes Beyond the Formulations: From problem identification (through educated Consultants as well as a unique web-based Consultation tool developed by Dr. Rodan and Dr. Fields) to incredible support and follow-up (through the RF Connection – a one-of-a-kind program that links customers directly to a team of dermatologic nurses or product experts to get their individual skincare questions answered directly and personally), Rodan + Fields offers the fullest dermatology experience outside of a medical office.
The result:
Rodan + Fields makes intelligent dermatology-based treatments available to everyone.oy backgrounder
Rodan + Fields® Regimens are designed to take the guesswork out of caring for the most common skincare challenges. Each regimen consists of a step-by-step system that uses specific, over-the-counter medications to address each aspect of these skin conditions for visible benefits. Far better than one product alone, these multi-functional products build on each other for the best results. Product lines include UNBLEMISH, a complete skincare system that uses sulfur and benzoyl peroxide plus active cosmetics to help combat acne, blemishes and breakouts; REVERSE, an easy-to-use regimen to combat photo-aging and uneven skin tone; ANTI-AGE a three-step system that uses peptide technology to combat wrinkles, collagen loss and surface damage and SOOTHE to calm and protect dry, irritated, sensitive skin. Each regimen contains a 60-day supply of products.
Other products are sold separately that address daily skincare needs.
For more information, contact Debi Granite at debgranite@bellsouth.net or 615-332-9995 or visit
http://www.debi.myrandf.com
by Debi G | Oct 12, 2009
Umblemish works beneath the surface to get at the root of your pimple.
by Debi G | Oct 10, 2009
Passive Income
How to Earn More and Work Less
by Scott Allen
for About.com
Do you want to continue working 50, 70, 100 hours a week the rest of your life?
Good! Neither do I.
Do you want to be able to take time off whenever you want to, without worrying about what’s going to happen to your business?
So do I!
There’s a saying in the corporate world: “Don’t make yourself irreplaceable. If you can’t be replaced, you can’t be promoted.” As an entrepreneur, this is still true in its own way. Let’s think of “being promoted” as earning more and working less. You can raise your prices, but until you can remove yourself from being directly involved in doing the work that generates the income, there’s always going to be a limit to how much you can earn, and it can only increase very slowly.
Passive income, on the other hand, is income that does not require your direct involvement. Some kinds of passive income you may be familiar with include owning rental property, royalties on an invention or creative work, and network marketing. If you want to earn more, work less, and have a decent retirement, you’re going to have to start creating income streams that do not require your direct involvement. Whether you’re just starting your business, or you’ve been running it a while, the sooner you start thinking about how you are going to shift your business model to create more passive income, the sooner you can achieve personal and financial freedom.
Let’s look at two basic types of passive income, and a third type of income that, while technically not passive, is a key strategy for earning more and working less.
Residual Income
Residual income is revenue that occurs over time from work done one time. Some examples include:
- An insurance agent who gets commission every year when a customer renews his policy
- A network marketing or direct sales rep’s income from her direct customers when they reorder product every month
- An aerobics instructor who produces a video and sells it at the gyms where she teaches
- A marketing consultant who creates a workbook and sells it in e-book format on the Internet
- A photographer who makes his photos available through a stock photography clearinghouse and gets paid a royalty whenever someone buys one of his images
- A restaurant or retail owner who has grown to the point of hiring a trustworthy manager
As you can see, there are many different ways to generate residual income across a wide variety of businesses. It may be recurring income from the same customers, or the sales of a product to new customers. It may require no personal involvement whatsoever, such as an e-book sold on a web site, or it may require some personal interaction, such as the insurance agent calling the customer to remind them about their renewal and ask them if they want to change any of their coverage. Often, it’s something that you can delegate to an assistant.
Note that this is different from merely recurring income. Recurring income may still require your involvement to earn the income, e.g., a coach or consultant on a monthly retainer, or a caterer who delivers lunch every Monday to the local school board. While this “active recurring income” offers welcome stability, it also tends to tie you down, and you still have limits on your earning capacity based on your own personal production capacity.
Leveraged Income
Leveraged income leverages the work of other people to create income for you. Some examples of leveraged income include:
- An e-book author selling her e-book through affiliates who promote the product
- A network marketer who builds a downline and receives commissions on the sales made by people in his downline
- A general contractor who makes a profit margin on the work done by sub-contractors
- Franchising your business model to other entrepreneurs (the ultimate leveraged income)
Again, there are many different models in many different businesses. The key is that you are making money off of other people’s labor, rather than primarily your own. Note that leveraged income may or may not also be residual income. When you combine them, that’s even better.
Active Leveraged Income
This is a term I use to describe income that requires your direct participation, but that you can make more money by having more people involved. This generally involves a one-time event, such as:
- A seminar or class
- A conference or convention
- Concerts and dance recitals
- Raves and other parties
Although these require your direct participation, your earning potential is much higher than if someone were just paying you a direct hourly rate. Fill a room with 1,000 people paying $50 each and you can cover your facility cost, promotional cost, and staffing fees and still have a nice chunk of change left over.
Applying It
Now is the time to think about how to apply this in your business. Can you create a product that people will buy over and over again? Can you engage others to sell your product? How could you make money off the work of others?
The sooner you answer these questions, the sooner you’ll have financial and personal freedom.
