When lips are dry and chapped, it is human nature to lick the lips for relief. In fact, a recent study found that the average woman will consume 8 pounds of lipstick in her lifetime from licking her lips. The problem is, while licking lips offers momentary moisturization, the act creates a wet/dry cycle that exacerbates chapping. Next time your lips feel dry, reach in your purse or pocket for a lip balm. For best results, look for a lip balm with UVA/UVB sun protection and proven antioxidants and skin conditioners.
Hydrate, softens and protect your lips with ESSENTIALS Lip Shield SPF 25